Keyword Gap

What is a Keyword Gap?

A keyword gap analysis is the process of comparing your website's keyword rankings with your competitors' and identifying the relevant keywords they rank for that you don't. It helps uncover keywords where your competitors are outperforming you.

By conducting a keyword gap analysis, you can find untapped keyword opportunities that are already driving traffic to your competitors' sites. This allows you to create new content or optimize existing pages to rank for these high-potential keywords.

Why is Keyword Gap Important?

Keyword gap analysis plays a crucial role in building a comprehensive SEO strategy. It helps you identify opportunities you might be missing out on and come up with new content ideas.

For example, if multiple competitors rank for certain keywords that you don't, creating content targeting those keywords can help your website gain more visibility in search results. This could lead to increased organic traffic and potential customers.

How to Find Keyword Gap

Here's a step-by-step process to find keyword gaps using SEMrush:

1. Enter your domain and up to 4 competitors' domains in the Keyword Gap tool. Select your location and click "Compare".
2. Scroll down to the "All details for:" section and make sure it's set to your domain. Click on the "Missing" tab to see keywords that all analyzed competitors rank for, but you don't.

3. Apply filters to narrow down the results, such as keyword difficulty score (0-49 for lower competition).
4. Evaluate the filtered list to find relevant keywords with good search volume and intent. Consider factors like search intent, monthly search volume, and keyword difficulty to prioritize which keywords to target.
5. Save the selected keywords in SEMrush to add them to your content plan.

Conclusion

A keyword gap analysis is a powerful SEO technique to uncover untapped keyword opportunities and gain an edge over your competitors. By identifying keywords that drive traffic to your competitors but not your site, you can create targeted content to rank higher in search results.

Using tools like SEMrush, you can easily compare your keyword rankings against competitors, filter for the most promising opportunities, and incorporate these keywords into your content strategy. With a proactive keyword gap analysis, you can fill in the gaps and outrank your competitors in organic search.

‍