How to get natural backlinks? Strategies

What are Natural Backlinks?

Natural backlinks are links that other websites point to your website without you intentionally creating them. It's like getting a digital endorsement from other websites, indicating that they find your content valuable and relevant. 

How to create natural backlinks: Natural Link-Building Strategies

Building backlinks organically is one of the very primary strands in search engine optimization that helps build your site's authority and visibility. Below are some workable ways to acquire top-notch backlinks using no manipulative techniques:

Create Linkable Assets

Data-Driven Studies

What It Is: Unique research or any survey that will offer something fresh in the form of insights, statistics, or data for your industry.

How It Works: Research or survey major questions or trends in your industry. Create a nicely visual report or article with the findings.

Why It Matters: High-quality data content is worth more and may be the first authoritative reference online and other websites will refer links to your findings.

In-Depth Guides

What It Is: Long-form in-depth, authoritative guides that completely cover a topic.

How It Works: You would create an in-depth tutorial that covers one subject in detail. Your tutorial should be extremely well-researched and follow directions easily.

Why It Matters: Well-detailed tutorials are usually classified as high-quality content and are more likely to be cited by other websites, therefore resulting in backlinks.

Infographics and Visuals

What It Is: Information in visual form, such as in the form of infographics, charts, and diagrams.

How It Works: Design stunning graphics that show information in an easily digestible format. Publish on your website and share through social media and infographic submission sites.

Why It Matters: Infographics are easy to share and can help acquire links quickly from other websites looking to leverage your visuals to gain insight into their articles.

Get Featured on Resource Pages

Scout out Relevant Resource Pages

What it is: Curation lists or pages on other websites, which are helpful links provided to the audience on other information.

How it works: Use Semrush or Google search for resource pages about your industry. Find out which pages already link out to content similar to yours.

Why It Matters: Getting listed on resource pages increases visibility and might bring more traffic onto your site because of the high-quality backlinks.

Resource Page Submissions

What It Is: Asking to be included on a resource page.

How It Works: Send your resources out to various pages with an email requesting to be listed and explaining how that resource will add value to the other items on their list.

Why It Matters: If your content is useful and pertinent, it'll be included on that list, and you'll receive a natural backlink.

Find and Fix Broken Links

Use Tools to Find Broken Links

What It Is: Tools that find broken links on relevant websites.

How It Works: Scrape links of sites in your niche using Semrush or Ahrefs. These are the ones that link to 404 pages.

Why It Matters: You can fill in with something of value and get a natural backlink this way.

Offer Your Content as a Replacement

What It Is: Offer your content as a replacement for dead links on other websites.

It Works: Reach out to the website owner where you have found a dead link, informing them of it and offering your own content as a viable alternative. Ensure that your content is related to what the original link was about.

Why It Matters: You will, in this way, be saving the webmasters some headache and, in return, earning a backlink.

Improve on Popular Content

Employ the Skyscraper Technique 

What It Is: A content creation strategy that beats out the very best ranking content in your niche.

How to Do It: Find uber-successful content in your industry. Create something even better—stronger, fresher, and more informative. Then, reach out to sites that linked up to the original content and offer them your better version.

Why It Matters: By creating better content you have a better chance at acquiring backlinks from websites that linked to the original viral content.

Utilize HARO

Sign Up for HARO

What It Is: A service which connects journalists with sources for their stories.

How it works: Create an account in HARO and choose industries related to your niche. Go through the queries that journalists put up and share your enriching insights or quotes with them.  

Why it matters: If your contribution gets featured in an article, the journalist-most of the time-adds a link back to your website, hence giving you a high quality, natural link to add in your collection.

Check Competitors' Links

Conduct a Link Gap Analysis

What it is: Analyzing backlinks of competitors, trying to find sites which link to them, but don't link to you.

How it works: Take a competitor's backlink profile using Ahrefs or SEMrush. Identify the domains linking to them; analyze their relevance towards your content.

Why It Matters: Knowing where the competition are getting their backlinks allows you to find similar opportunities and reaches out to those sites with your content.

Provide Testimonials

Write Testimonials

What It Is: Honest reviews or testimonials for products or services you consume.  

How It Works: You will write detailed testimonials for products or services you love and place them on your site. Reach out to the companies you reviewed and let them know.

Why It Counts: Companies often feature testimonials on their websites and may repay your positive review with a link back to your website.

Reach Out to Your Suppliers

Ask For Links to "Where to Buy" Pages

What It Is: Asking that suppliers feature your business on their lists of retailers.

How It Works: Look for "Where to Buy" or similar pages on your suppliers' websites and request that they add you to those lists. Provide them with any relevant information about your business.

Why It Matters: This can generate high quality, contextual backlinks and refer targeted traffic to your site.

Contact Business Associations

Utilize Your Membership Listings

What It Is: Use your membership with business associations as a way to obtain backlinks.

How It Works: Check to see if your business is listed in association directories. If it's not, reach out to the association and ask for a listing.

Why It Matters: Association directories more often than not have great domain authority and the link you will receive would be of high value and credibility to your site.

Target Relevant Listicles

Search for Listicles

What It Is: An article that lists information in a format of a list.

How It Works: Employ search operators to find listicles related to your industry. Reach out to the authors and suggest your website or content to include in the list.

Why It Matters: Listicles get shared and linked to frequently. Inclusion in such could get your site natural links and traffic.

Build Sharable Content Formats

Interactive Content

What It Is: Content formats that require user interaction, such as a quiz or calculator.

How It Works: Develop awesome interactive gadgets people like and find useful. Promote the gadget in their face inviting them to share and link back.

Why It Matters: Interactive content has an experience that can spark engagement and may attract organic links from others when they want to embed your interactive onto their page.

Contests and Giveaways

What It Is: Competitions that reward participants for sharing or linking back to your site.

How It Works: Run a contest or give-away that requires an incredibly particular entrance criteria of sharing or linking to your content. Socialize the contest for more submissions.

Why It Matters: Contests can be a fun and fluid way to stimulate sharing, and folks will link back towards your giveaway.

Focus on Local and Niche Directories

Submit to Niche Directories

What It Is: Listings in directories that deal with your industry or niche.

How It Works: Just look for directories within your niche to which you should submit your site. The directory you find must be reputable, with good authority.

Why It Matters: Niche directories provide contextual backlinks that will enhance the authority of your site within your industry.

Local Business Listings

What It Is: Listings of businesses by locality.

How It Works: Directories for local business listing include Google My Business and other local business directories. List your local business in them; just make sure it is a full and accurate listing.

Why It Matters: Local listings help build local backlinks to improve your visibility in local search.

Analyze and Track Competitor Backlinks

Competitor Analysis

What It Is: Employ tools to audit the backlink portfolio of your competitors.

How It Works: Find your competitor's backlinks to look for patterns and opportunities. Look at where your competitors are getting links from, thinking about how you can provide similar value.

Why It Matters: Understanding where competitors are acquiring backlinks will help you find and pursue similar opportunities.

Broken Link Building

What It Is: A technique through which you would locate broken links on other sites and present your content as a suitable alternative.

How It Works: Use tools to locate broken links from relevant sites. Reach out to the site owners with a proposition to replace the broken link with your content.

Why It Matters: Finding the broken links on other websites and replacing those links with your content will not only help that site owner, but will also gain you a linked reference.

Expert Roundups

What It Is: Content pieces which compile insights from a number of industry experts.

How It Works: Collect insight from multiple industry influencers in one article or post. Create the round-up and let the contributors know when its live and ask that they promote it.

Why It Matters: Often, expert round-ups are shared by contributors and their networks, giving you solid links back to your website.

Resource Pages

What It Is: High quality pages designed to be an authoritative reference on a particular topic.

How It Works: Create in-depth resource pages on your website that curate useful information, tools, or links on a topic. Reach out about these webpages to acquire backlinks.

Why It Matters: Resource pages are so useful to other individuals looking for information that the possibility of acquiring backlinks increases.