On Freshboost's holistic approach to Web and SEO
The intricacies of Search Engine Optimization (SEO), web design, and web development often calls for specialized expertise that only seasoned agencies can offer.
But here's the rub.
Many agencies focus solely on web design, overlooking the crucial role of web development in shaping a marketing strategy.
Web design is undeniably an essential element of digital marketing, responsible for creating engaging, intuitive, and visually appealing user experiences. However, it is just one piece of the puzzle.
By failing to incorporate web development—a key driver for functionality, site performance, and ultimately, user experience—these agencies inadvertently create fragmentation in their clients' marketing efforts.
In the sections that follow, we will explore the issues surrounding web-design only services, the advantages of Freshboost's integrated approach, and how we, at Freshboost, have designed our services with you, the marketing leaders, in mind.
Fragmentation and other issues with web-design only services
The Technical Gap: Functionality vs Aesthetics
One major issue that arises from a design-only focus is a gap in technical functionality. A beautifully designed website may initially draw attention, but without the robust backbone of proper development, it may fall short in functionality, user experience, and site performance. These shortcomings can lead to increased bounce rates, lower visitor engagement, and, ultimately, diminished returns on your marketing investment.
Want to know more on B2B Web strategies for higher conversions? Click here!
The Ownership Paradox: Designers vs Developers
Another significant concern is the lack of ownership. When an agency only provides web design, they often have to rely on third-party developers to implement their designs. This can lead to delays and miscommunications that can hinder your marketing efforts. The disjointed process also leads to questions about who is responsible for potential issues that arise— is it the designer or the developer?
The SEO Lag: How Fragmentation Slows Down SEO Efforts
Fragmentation not only hinders the technical functionality and ownership of a website, but it also negatively impacts SEO efforts. SEO isn't an isolated component that can be tacked on at the end of web design and development. It should be an integral part of the process from the get-go.
A design-only agency may create a visually appealing site, but without the necessary development expertise to ensure technical SEO elements are in place (like site speed, mobile compatibility, and proper HTML tagging), the website may fail to rank well on search engines.
Furthermore, SEO isn't a static endeavor. As the site evolves, so too should the SEO strategy. Without an integrated approach, making essential updates can be cumbersome and slow, leading to missed opportunities and a potential drop in search engine rankings.
It's, therefore, crucial to consider an integrated approach to avoid such pitfalls.
Advantages of Freshboost's Combined Approach of Web Design, Development, and SEO
Our approach starts with meticulous web design, ensuring your site looks good and functions well on the front end. But we don't stop there. Our team of skilled developers then focuses on the back end, ensuring that the site is not just aesthetically pleasing but also robust, secure, and fast, catering to the needs of both users and search engines.
Strategic Control, Planning, and Forecasting
Freshboost's comprehensive approach was developed with a deep understanding of the needs of marketing leaders. We realize that to make effective strategic decisions, leaders need a clear, unified view of their marketing activities. Our integrated approach delivers exactly this, offering better strategic control, planning, and forecasting.
Less Vendor Management, More Productivity
Outsourcing different aspects of digital marketing to separate agencies can lead to a convoluted communication process. With multiple points of contact, it becomes harder to ensure everyone is on the same page, which can delay projects and even compromise the results.
By placing your web design, development, and SEO needs under one roof, we let you focus more on strategic decision-making and less on vendor management.
It's clear that piecemeal solutions can lead to significant gaps in your online presence.
That's where Freshboost makes a difference. We understand that web design, development, and SEO are not isolated components, but interdependent elements of a successful marketing strategy.
For marketing leaders like you, our integrated service means less vendor management, improved strategic control, and better planning capabilities. By taking ownership of the entire process, we’ll let you focus on your work while your website gets you leads.
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| Conference | When | Location |
|---|---|---|
| Sydney SEO Conference | Mar. 1, 2024 | Sydney, Australia |
| WTSFest London | Mar. 8, 2024 | London, UK |
| PubCon | Mar 4-6, 2024 | Las Vegas, US |
| SMX Munich | Mar. 12 & 13, 2024 | Munich, Germany |
| SMX Paris | Mar. 14 & 15, 2024 | Paris, France |
| Friends of Search | Mar. 21, 2024 | Amsterdam, Netherlands |
| SEO Mastery Summit | Apr. 9 - 11, 2024 | Ho Chi Minh City, Vietnam |
| BrightonSEO | Apr. 24 & 25, 2024 / Oct. 3 & 4, 2024 | Brighton, UK |
| Mozcon | Jun. 3 & 4, 2024 | Seattle, US |
| WTSFest Berlin | Jun. 7, 2024 | Berlin, Germany |
| LondonSEO XL | Jun. 13, 2024 | London, UK |
| SEO on the Beach | Jun. 14 & 15, 2024 | La Manga, Spain |
| WTSFest USA | Sep. 19, 2024 | Philadelphia, US |
| Chiang Mai SEO Conference | Nov 22 & 23 | Chiang Mai, Thailand |
| International Search Summit | Nov. 14, 2024 | Barcelona, Spain |
| BrightonSEO (US edition) | Nov. 19 & 20, 2024 | San Diego, US |
| UPDATE SUMMARY | DATE | DURATION |
|---|---|---|
| November 2023 reviews update | 8 Nov 2023 | 29 days |
| November 2023 core update | 2 Nov 2023 | 25 days, 21 hours |
| October 2023 core update | 5 Oct 2023 | 13 days, 23 hours |
| Ranking is experiencing an ongoing issue | 5 Oct 2023 | 26 days |
| October 2023 spam update | 4 Oct 2023 | 15 days, 12 hours |
| September 2023 helpful content update | 14 Sep 2023 | 13 days, 11 hours |
| August 2023 core update | 22 Aug 2023 | 16 days, 3 hours |
| April 2023 reviews update | 12 Apr 2023 | 13 days, 2 hours |
| March 2023 core update | 15 Mar 2023 | 13 days, 7 hours |
| February 2023 product reviews update | 21 Feb 2023 | 14 days |
Frequently asked questions
Is SEO important for eCommerce platforms?
Yes, SEO is crucial for eCommerce platforms. It enhances visibility on search engines, attracts potential customers, and improves the chances of higher conversion rates, ultimately boosting online sales.
How to increase eCommerce sales with SEO?
To boost eCommerce sales with SEO, focus on keyword optimization, create high-quality and relevant content, optimize product pages, improve website speed, utilize social media, encourage customer reviews, and invest in a mobile-friendly design.
How Is SEO for E-commerce Different?
SEO for E-commerce differs in product-focused optimization, dealing with large inventories, optimizing product pages, handling duplicate content issues, addressing seasonal fluctuations, and focusing on user experience to encourage conversions. It's a specialized approach tailored for online retail.
Which Ecommerce Platform is Best for SEO?
There is no one-size-fits-all answer. Popular platforms like Shopify, WooCommerce, and Magento offer good SEO capabilities. The best choice depends on your business needs, content management preferences, and technical expertise.
What are the benefits of SEO for eCommerce Platform?
SEO for eCommerce platforms brings increased organic traffic, higher visibility in search engine results, improved user experience, enhanced credibility, and better chances of converting leads into customers, leading to increased sales and revenue.
Frequently asked questions
Is pay-per-click advertising worth it?
PPC advertising offers targeted reach, measurable results, and fast outcomes, making it valuable for businesses. It allows precise audience targeting and provides detailed analytics for performance tracking. While it delivers quick results, it requires ongoing investment and time for management. Additionally, competitiveness in certain industries can raise costs and pose challenges.
How is ranking different when comparing PPC vs SEO?
PPC: Paid placement based on bidding and ad quality for immediate results and precise targeting.SEO: Organic ranking influenced by website quality and content relevance, takes time to build and maintain.
How do SEO and PPC work together?
SEO and PPC complement each other by improving online visibility and driving traffic. PPC provides keyword insights for SEO, while SEO informs PPC strategies. PPC serves as a testing ground for SEO keywords, enhancing organic optimization efforts. Together, they increase SERP visibility, optimize landing pages, and improve user experience and conversions. Additionally, PPC data informs SEO content strategies, resulting in better online performance overall.
How much do PPC agencies charge?
PPC agencies offer services to assist businesses in handling their PPC campaigns, with costs typically ranging from $350 to $5,000 monthly or 12 to 30% of ad spend per month.
Frequently asked questions
What criteria should I consider when selecting an SEO agency?
When looking at how to choose an SEO agency, you’ll need to go through any available client testimonials that’ll be available in their website. Also, check if they’re transparent about their business approach to you and whether they possess a multi-disciplinary team.
How can I assess and evaluate the capabilities of an SEO agency?
When you research how to choose an SEO agency, you can evaluate their capabilities beforehand by going through their previous sample works, going through client testimonials and also going through community forums to check for reviews regarding the SEO Agency you’re looking out for.
What factors should I weigh when choosing an SEO specialist?
The factors that influence your question of how to choose an SEO agency should be to check if their portfolio is diverse, and whether they have good client testimonials, and they don’t guarantee you top ranks in Google’s search results.
What steps should I take to pick a local SEO company for my business?
Go through the company’s portfolio that is publicly available. Also, while looking for pointers on how to choose an SEO agency for your business, you can go through your local SEO agency’s client testimonials and research the company’s cultural dynamics.
Frequently asked questions
What is Plastic Surgery SEO?
Plastic surgery SEO is a specific type of search engine optimization (SEO) focused on attracting potential patients to a plastic surgeon's website. It involves various tactics to improve the website's visibility in search engine results for relevant keywords.
Why SEO for Plastic Surgeons Is Important?
SEO is an essential tool for plastic surgeons seeking to increase online visibility, rank high on SERP, attract qualified leads, and ultimately convert them into patients.
How long does it take for medical SEO to work?
Based on SEO strategies and the quality of content, initial improvements can be expected within the first three months. Achieving top positions in search results and driving traffic typically takes an average of six months.
How do you get plastic surgery leads?
Utilize 3D visualizations, Content Marketing & Webchat, patient-focused blogs, testimonials, mobile optimization, and SEO to generate plastic surgery leads.
Frequently asked questions
What is manufacturing SEO?
Manufacturing SEO involves optimizing a manufacturer's online presence to improve search engine rankings and visibility, attracting potential clients and enhancing brand awareness.
How does SEO benefit a manufacturing company?
SEO benefits manufacturing companies by increasing online visibility, attracting targeted leads, and establishing credibility, ultimately boosting brand awareness and facilitating business growth.
How can manufacturing companies improve SEO?
Manufacturing companies can enhance SEO by optimizing website content, incorporating relevant keywords, improving site speed, and utilizing quality backlinks for a stronger online presence.
How do you get plastic surgery leadsWhat is the main mistake of SEO that manufacturing companies make??
The main SEO mistake manufacturing companies make is neglecting to focus on industry-specific keywords and failing to regularly update and optimize their online content for search engines.
